Karen Hynes

Karen Hynes brings more than 20 years of marketing and commercialization experience across healthcare, digital health, medical devices and consumer brands. She combines executive-level strategy with hands-on execution to help companies launch products, strengthen their brands and grow.

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As Vice President of Commercial Operations and Vice President of Marketing at Beta Bionics, Karen led the commercialization strategy and national launch of the iLet Bionic Pancreas, achieving 160% of first-year commercial targets. At Companion Medical as VP of Marketing, she led campaigns that increased sales-qualified digital leads by 400% and improved conversion from app downloads to shipped devices by 53%. She also led marketing and brand integration for InPen launches during the company’s acquisition by Medtronic.

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Her experience includes global brand marketing at Senseonics, supporting Eversense adoption across 16 countries; provider marketing and Dexcom G6 launch support at Dexcom; and marketing leadership at UC San Diego Health, where she directed marketing for the entire health system. 

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Through HYNES Intl., Karen brings that experience directly to clients, connecting brand strategy, product launches and customer engagement to measurable business goals. She holds an MBA from San Diego State University and a bachelor’s degree in business with a concentration in marketing from the University of Connecticut.

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