Market Strategy & Development

Bring your healthcare or medtech innovation to market with a clear plan for adoption and growth. I help define your target audiences, sharpen your positioning, and develop go-to-market strategies that connect your product with patients, providers, and the channels that reach them.

Commercialization & Launch

Turn product readiness into market adoption. I develop launch strategies, messaging, and coordinated campaigns that equip your sales team and engage patients and providers from day one.

Demand Gen & Performance

Build demand and turn interest into action. I develop digital funnels that allow campaigns to strengthen conversion pathways and connect marketing performance to qualified leads, customer acquisition and revenue.

Influencer & Community

Build trust through the voices of people who use your products. I develop influencer programs and community engagement strategies that bring authentic patient and customer experiences to life, driving awareness, connection, and adoption.

Fractional CMO

Get experienced marketing leadership without a full-time executive hire. I help set your strategy, guide your team, and oversee execution — bringing hands-on healthcare and medtech experience to your launches, brand building, and growth priorities.

PR & Executive Communications

Build visibility and give your leadership a clear, credible voice. I develop media strategies, executive messaging and corporate communications that make complex healthcare stories relevant to the audiences you need to reach.